Pitch for Spotify Park
Aim:
Aim:
- Enhancing Well-being and Connection: Promote mental and physical health by blending curated audio experiences with the calming effects of nature, addressing social disconnection and urban isolation.
- Building Community and Brand Loyalty: Foster deeper engagement through exclusive subscriber features, shared walking paths, and events with artists and podcasters, strengthening user connection to the Spotify brand.
- Driving Sustainability and Local Impact: Partner with local governments to create purposefully designed green spaces that support biodiversity and sustainable urban living.
Spotify Park bridges the digital and physical worlds, offering curated audio experiences within urban green spaces to enhance mental and physical well-being. Designed to combat social disconnection and urban isolation, the activation fosters community through shared walking paths and exclusive events featuring artists and podcasters. Subscribers benefit from AI-generated routes tailored to their mood and intensity, adding value and driving loyalty. By partnering with local governments, Spotify Park supports regional biodiversity and sustainable development, positioning Spotify as a lifestyle brand that prioritizes well-being, connection, and environmental impact. Experience the harmony of nature and audio with Spotify Park.
