One Love was produced by Georbella's vision to unite a community in support of a local small business and charity. The project celebrated the Afro-Diasporic community in Rotterdam through compelling imagery that fused traditional African accessories and garments with contemporary urban city style. Through the striking visuals a social media campaign was strategized by Georbella, resulting in a 30% increase in followers and a remarkable 150% boost in engagement in the days following the campaign’s launch.
Photographed by Kajol Singh