Aim:
- Establish Brand Leadership in Sustainability: Position Mango as a pioneer in ethical and eco-friendly fashion in Brazil.
- Engage Gen Z Consumers: Foster loyalty through localized collections and interactive AR experiences that resonate with their values.-
- Boost Local Impact: Support Brazil’s economy by utilizing local supply chains and collaborating with environmental organizations.
Mango’s entry into the Brazilian market focuses on sustainability, innovation, and local engagement to strengthen its brand presence. By launching a “Made in Brazil” capsule collection and designing eco-friendly stores, Mango aligns with Gen Z’s values of ethical and sustainable consumption. The activation will enhance the “Mango Likes You” loyalty program with localized, culturally resonant features and drive sustainability transparency through AR-enabled storytelling. These initiatives deepen customer connections, foster community, and reinforce Mango’s position as a global leader in sustainable fashion while responding to the growing demand for environmental responsibility in Brazil.
